Table of Contents
What I Do
I work with enterprises and SaaS companies on technical SEO challenges that require deep product and engineering understanding. Most of my work involves building SEO systems that scale and translating SEO requirements into roadmaps engineering teams can actually execute.
I focus on architecture, rendering strategies, and large-scale content systems. I'm based in Tel Aviv but work with companies globally.
Track Record
As Head of SEO and Accessibility Companies at Wix, I built the systems, infrastructure, and products serving 250+ million sites. This included the SEO setup wizard, one-click Google Business Profile connection, Search Console integration, and the entire technical foundation that got Wix recognized as the best SEO performer among major platforms in the 2024 Web Almanac. I coordinated hundreds of engineers and PMs across the company to make this happen.
I worked directly with product teams at Google, Bing, Microsoft, and Semrush on integrations. Before Wix, I spent over a decade consulting with enterprise companies on technical SEO, which taught me how to operate without the luxury of controlling the entire stack.
How I Work
I write code. I read engineering specs. I sit in product roadmap meetings and actually understand what's being discussed. This makes me effective at bridging the gap between what SEO needs and what product and engineering teams can actually build. I don't just audit and recommend, I help you implement.
Speaking
I occasionally speak at conferences when the topic is something I've actually built or solved, not just theorized about.
